Lawn Care

So what does anyone know about lawn care? If I use some sort of weed and seed product and I killing baby dolphins with all my pollutants? Does Miracle Gro really make things grow miraculously (and the right things)? I would like to do this myself and not pay TruGreen to come out with a tank truck of unmentionable stuff to put on my lawn. I would also like the pride of showing off my lawn to people. Right now it's a petri dish for dandilions.